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Crafting a Corporate Ted Baker's Aesthetic and Designing a Seamless User Experience​

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I independently led the concept design and style creation for the corporate Ted Baker Investor Relations website while working at Investis Agency. The design was primarily influenced by the existing e-commerce site style but adapted to incorporate a refined, corporate aesthetic.

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As the sole designer on the project, I was responsible for both UX and visual design. To streamline the process, I leveraged the agency's extensive library of templates and wireframes from previous projects, drawing on Investis’s expertise as a leading agency in Investor Relations websites. This approach ensured the project aligned with industry best practices while maintaining a unique and tailored design that reflected Ted Baker's brand identity.

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