
Goodboy Digital
Responsive website
MY ROLE
UX, UI, Creative Direction, Visual Design and Branding
Elevating Goodboy Digital Studio’s Online Presence
Challenge
Goodboy Digital Studio needed a website that clearly communicated their expertise to prospective clients while reflecting their unique brand identity, professional yet playful. The site also needed to showcase their creative design and development capabilities to attract both new business and top talent.
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Solution
I delivered a fully responsive, video-focused website designed to strengthen Goodboy’s online presence and brand. Key contributions included:
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Developing new company style guidelines to unify and elevate their digital identity.
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Designing a sleek, modern user experience with seamless page transitions to emphasise professionalism and creativity.
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Creating engaging and unique animations and interaction showcasing their HTML5 capabilities
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Creating detailed development specifications to ensure precise implementation of the design.
Results
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The website successfully positioned Goodboy as a leader in the creative tech space, showcasing their portfolio and expertise with impact.
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It contributed to significant business growth, attracting new clients and high-calibre talent to the studio.
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The studio’s elevated reputation and demonstrated value ultimately led to its acquisition by a Silicon Valley company.
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This outcome highlights the transformative impact of thoughtful design in amplifying a brand’s presence and unlocking new opportunities.

I provided detailed technical and visual specs for responsive development and the CMS.




I provided creative direction for animations, interactions, and seamless transitions between pages, as well as the expansion of components. This included detailed specifications and animated prototypes to ensure clear communication with developers and deliver engaging, intuitive user experiences.
