Creative Direction, UX, UI, Visual Design and Branding
It was essential that Goodboy website not only surfaced key information clearly and concisely to prospective clients, but that it was a worthy ambassador for the feel of their brand and output too - Pro but Playful. I created new company style guidelines to strengthen their online brand and identity, designed and created specs for development a fully responsive, video content focused website using seamless page transitions to create a slick and contemporary user experience.
WHAT'S BEEN ACHIEVED
The site strengthened their brand and showcased their creative tech output to full effect. This helped lead to significant growth and new business and recruitment of new talent.
I provided detailed technical and visual specs for responsive development and the CMS.
I provided creative direction for animations and interactions, transitions between pages and with components expansion with detailed specs and some animated prototypes.