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The AA

RESPONSIVE WEBSITE AND APP

MY ROLE

UI

AREAS COVERED

Mortages, Insurance, Route Planner, Hospitality and Driving School

AWARD

Winner of UK Sitecore Ultimate Experience

I was part of the The AA's digital transformation program with the aim of generating demand for products, improving the customer experience and exposing the AA to a wider audience with a strong brand and supporting customer-centered experience design. I worked on the AA’s iOS & Android App design. I Also designed and prototyped responsive browser app for traffic news and route planning. Co-designed various components and templates for the AA website. I worked closely with the UX designer on the concepts for their mortgages and hospitality website pages and lead the design.

WHAT'S BEEN ACHIEVED

The newly rebranded website won UK Sitecore Ultimate Experience Award and also gained 24% increase in online traffic and 15% increase in revenue.

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