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Goodboy Digital

PixiJS HTML5 Engine Product Website 

MY ROLE

UX, UI, Creative Direction, Interaction Design, Branding, Visual Design

Rebranding and Redesigning PixiJS website

 

Challenge


PixiJS, known as the HTML5 Creation Engine and owned by Goodboy Digital Studio at the time, equired a complete rebrand and a new responsive website to reflect its reputation as a cutting-edge technology leader.

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Solution


I developed a fresh visual identity for PixiJS, encompassing:

  • A new responsive website design, delivering a seamless experience across devices.

  • Comprehensive UX design to ensure intuitive navigation and user engagement.

  • A web style guide and custom iconography to establish a cohesive and recognisable brand presence.

 

Results

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  • Increased site traffic by 42%, expanding the platform’s reach and visibility.

  • Highlighted a new consultancy service, which successfully generated an additional new revenue stream for the client.

 

This project demonstrated my ability to deliver a cohesive rebranding effort and design impactful digital experiences that drive measurable business outcomes.

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