
Goodboy Digital
PixiJS HTML5 Engine Product Website
MY ROLE
UX, UI, Creative Direction, Interaction Design, Branding, Visual Design
Rebranding and Redesigning PixiJS website
Challenge
PixiJS, known as the HTML5 Creation Engine and owned by Goodboy Digital Studio at the time, equired a complete rebrand and a new responsive website to reflect its reputation as a cutting-edge technology leader.
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Solution
I developed a fresh visual identity for PixiJS, encompassing:
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A new responsive website design, delivering a seamless experience across devices.
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Comprehensive UX design to ensure intuitive navigation and user engagement.
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A web style guide and custom iconography to establish a cohesive and recognisable brand presence.
Results
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Increased site traffic by 42%, expanding the platform’s reach and visibility.
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Highlighted a new consultancy service, which successfully generated an additional new revenue stream for the client.
This project demonstrated my ability to deliver a cohesive rebranding effort and design impactful digital experiences that drive measurable business outcomes.






