Bringing Calm to Kids with Thoughtful Design and Soothing Experiences

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Background and Design Decisions

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I collaborated with a children's meditation expert to create my own app, available on Google Play and the App Store, designed for mobile phones and tablets. The app features delightful children's illustrations, gentle animations, and a subtle, complementary colour palette, all intentionally crafted to provide a calming and peaceful experience for young users.

The design aimed to strike a balance between being immersive and unique while maintaining practicality. I carefully considered how the app could be built efficiently using available technology within a limited budget. To achieve the desired animations and effects, I maintained tight control over the design scope and feature set.

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To bring the concept to life, I hired a developer to build the app using an HTML5 engine, chosen for its flexibility and ease of conversion for both iOS and Android platforms. This approach allowed the app to be developed within budget and time constraints while ensuring the final product matched the envisioned design.

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App Promotion and Social Media Engagement

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In addition to designing the app, I worked on promoting it through social media. I created highly engaging posts that combined parenting tips, inspirational advice, and app promotions to connect with the target audience effectively. Through this strategy:

• I built an Instagram community of over 5,000 followers.

• The content received excellent engagement, helping to boost app visibility and downloads.

• Posts were carefully designed to resonate with parents, reinforcing the app’s calming and supportive brand values.

 

Results

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• Achieved over 20,000 app downloads within the first year, with continued user growth.

• Received excellent reviews from users, praising its calming and engaging experience.

• Garnered strong support on social media, enhancing the app's visibility and credibility through a dedicated and engaged community.